Acme Batt Co

Project Motivation

A small but well-established business with no existing website, looking to build an online presence. The company initially wanted to start with a simple brochure website, before moving onto a full-scale e-commerce site.

The client dealt solely in business-to-business transactions, with many of these transactions being bespoke orders. Finding that they were receiving many orders for the same or similar products, the client decided that advertising products on a website may help to build the business.

Stakeholders

As a small company comprising of a sole director / business owner and administration assistant, stakeholders in this project were limited. As the person who built the business from the ground up many years ago, the business owner was keen to engage in the project throughout, revelling in discussing new ideas and directions for the business.

Tooling

As a small company comprising of a sole director / business owner and administration assistant, stakeholders in this project were limited. As the person who built the business from the ground up many years ago, the business owner was keen to engage in the project throughout, revelling in discussing new ideas and directions for the business.

Process

Stage One: Brief

The project kicked off with a client questionnaire, followed by a tailored half-day requirement gathering workshop. Further workshops were conducted over the course of the project, as the business owner wanted to consider some different options and directions for the project.

Stage Two: Research

Competitor analysis and user research enabled the site map and features / functions list to be assembled.

Stage Three: Skeleton

Utilisation of all of the parts from the first two phases to build a wireframe for the website.

Stage Four: Styling

A style scape provided a visual guide for the client, consisting of fonts, colours and images. This enabled the client to determine that he wanted to use real photographs of his business premises, inventory, etc. rather than stock images.

Stage Five: Visualisation

Photoshop designs and Invision clickable prototypes empowered the client to identify with the website. Through various design reviews, it was decided with the client to add the design of a logo to the project.

Stage Six: Development

Following 3 design iterations whilst exploring different options, the project moved into the development stage. The website was built using a WordPress theme, though unfortunately the project never reached testing.

Project Outcome

Due to a change in business priority, this project was shelved and the site never went live. The site was developed in full, and the client was happy with the final product. However, due to an expansion of a side business, the business priorities altered and the website was no-longer something that the business owner felt he could focus on.