A property owner looking to set up a holiday let website for their sole property abroad. The site needed to generate rental bookings by providing the user with a feel for the quality, layout and value that they would be getting from this property over others.
With no existing website, the client had listed their villa with an agent, but their hefty commission and management fees pushed the client towards their own website to generate bookings online, directly with them as the owner. The rental of this property would be the sole source of income for the client, so this project was of the utmost importance to them.
The project was co-ordinated with the client’s photographer, video editor and copywriter, as well as the client themselves as the key stakeholder throughout the project.
The project kicked off with a client questionnaire, followed by a requirement gathering workshop conducted via Skype. Further workshops were conducted over the course of the project, in particular when deciding how to best utilise and showcase the photographs and video features on the website.
Competitor analysis, both on agency websites and self-managed websites, and user research enabled the site map and features / functions list to be assembled. To enhance this phase, meetings were held with rental agencies to understand their thoughts on the website content.
Utilisation of all of the parts from the first two phases to build a wireframe for the website.
Sketches of initial design ideas, coupled with positioning of photograph printouts, enabled the client to identify with the website and feel that it would do their loved property the justice it deserved.
Photoshop designs and various image editing stages aided the client in choosing which photographs to use.
On site launch, Google Analytics showed immediate interest and has been responsible for at least 4 of the recent 9 multi-week bookings throughout the summer of 2018. Interest continues to grow and the client is now receiving bookings for 2019.