A small charity with an existing but outdated website, looking to replace their existing outdated and non-responsive website.
The existing website did not meet current standards, was not mobile responsive, and most importantly it was ineffective at generating donations. The client wanted a fresh look, on which they would begin a new fundraising campaign to generate donations.
The stakeholders in this project were two volunteers who were taking overall responsibility for generating donations. The volunteers for the charity have spent countless hours fundraising, and many have travelled to Africa to volunteer first hand. As passionate and enthusiastic volunteers, the stakeholders were keen to get involved in any way possible.
Key tools utilised throughout the project included Adobe Photoshop for wireframes and design, Invision for basic clickable prototype development, and custom HTML and CSS for website development.
A custom coded HTML/CSS website was chosen as the charity were not regularly updating the website with new content, so a content management system would have unnecessarily increased costs.
The project kicked off with a client questionnaire, followed by a tailored half-day requirement gathering workshop.
User testing identified a complex donation process and user difficulty in finding how to donate. This research enabled a new user journey to be mapped for making donations.
Utilisation of all of the parts from the first two phases to build a wireframe and sketch some initial design ideas for the website.
Sketches of initial design ideas enabled the client to physically scribble on paper and really contribute to the new, fresh look that they wanted to have.
Photoshop designs and Invision clickable prototypes empowered the client to identify with the website. Through 4 overall iterations, the client explored various ideas on how to showcase the work they have done over recent years.
Following the final design sign off, the project moved into the development stage. The website was custom coded in HMTL and CSS, with integration of PayPal to make donations easier for the user.
On completion, a knowledge transfer session was held with the client to show him around the new website and advise on how to make basic changes. On site launch, Google Analytics showed immediate interest and the client received their first booking within one week of the site going live. Interest continued to grow, though unfortunately the client closed the business within the year as ill health meant he could no-longer focus on the business.