The design sprint is a four-day process that allows you to reduce risks and investment more consciously in a new project. The design sprint helps explore a problem, identify a range of solutions, select the best one, and verify the effectiveness with users that actually use your product. All in just four days. Pioneered by Google venture; the venture capital fund of Google.
Lasting for four days, a unique team made up of me and your team will work together following the pre-defined schedule.
As a group
As a group
Monday morning's session involves structure-based discussions create a path for the sprint week. We ‘start at the end’ and agree on a long-term goal. The goal of this day is to create a shared understanding of the problem to be solved, ending up with a target: an ambitious but manageable piece of a problem that we can solve in one week.
After a morning of getting to know the problem and choosing the target for the sprint, Monday afternoon brings the focus to the solutions. The afternoon starts with a remix and improve session, where we look for inspiration and review existing ideas. Then, we start Sketching; each person sketches, and we look for critical thinking, not artistry.
By Tuesday morning, you and your team will have produced a stack of solutions. This is great, but we need a solid plan. So, the morning is spent critiquing each solution and deciding which one has the best chance of achieving your long-term goal. In the afternoon we will create a step-by-step plan for your prototype.
Wednesday is all about the prototype. I will create a realistic façade, which is all we need to test with customers. By concentrating solely on the customer-facing surface of the product or service, i can finish this prototype in just one day. We will also spend time ensuring everything is ready for Thursday.
On Monday the sprint began with a big challenge and a team. By Thursday, the final day, we have created solutions, selected the best, and built a realistic prototype. Today, I will interview customers and learn by watching them react to the prototype. At the end of this day, you will know just what to do next.
All the completed outputs from throughout the week, summarised and presented in an easy to understand report format.
For websites or mobile apps, this will take the form of a high-fidelity interactive prototype.
Full audio and video recordings of the customer interviews.
We will work with your team via workshops and remote sessions using our tried-and-tested techniques and expertise to guide you through the process and ensure you get the best results. Specifically, we: