UX Design, short for User Experience Design, is the process of creating products that are meaningful and relevant to users. The entire process of a UX designer is concerned with the process of acquiring and integrating a product. This includes several key elements; branding, design, usability, and function.
Organisations are recognizing that Web, mobile and product design is more than just creating clean, well-structured code and funky graphics. Products that really work fulfill the strategic objectives of the organisation whilst meeting the needs of the users at the same time. The latest and greatest technology won't aid in the balancing of these goals without a cohesive, consistent user experience to support it.
These decisions are about how the site looks, behaves, feels, and what it allows users to accomplish. All these decisions will continually build upon themselves, informing and influencing the user experience. As per the book “The elements of user experience” by Jesse James Garrett, these decisions can be broken down into planes or phases, as per my own process. The five planes provide a conceptual framework for talking about UX problems and tools to solve them.