When it comes to WordPress maintenance, it’s important you do everything you can to ensure your site loads as quickly as possible. Stats from Kissmetrics state that almost half of all website visitors expect the site to load in under two seconds. That means if your site is taking more than a few seconds to load, you could be missing out on potentially huge sums of money.
One of the best ways to ensure your site loads quickly is through caching. The term caching relates to the creation of static versions of all your content before serving it to your site’s visitors. Static pages work faster than non-static ones, which means browsers can render them quickly, leading to your website performing faster.
When it comes to WordPress, fetching a page requires queries to be sent back and forth from the database. In most cases, pages on your site won’t be updated every day. By simply creating a static copy of your page and showing that to your visitors, the queries being sent back and forth to the database are not required, which in turn reduces the pressure on the server.
Benefits of Caching
Caching in WordPress increases not only the speed but the performance of your website. The static files load a lot faster than other dynamic database queries, meaning you can meet the expectations of today’s demanding consumer with a fast-loading site.
Reduces the load
By caching, you’ll also be reducing the load placed on your hosting server. For such a simple process, caching can have a big impact and save server memory, this could prove to be vital, especially if you’re a small business with a fairly limited hosting plan.
Improve your ranking
It’s not only content and SEO that helps you rank highly with search engines such as Google. Performance plays a big part too. Google want to know that they’re sending their visitors to a site where they’re not going to have to wait forever for content to load. That means a page that loads faster will generally get a better ranking than one that loads slowly.
For help with caching on your WordPress site, talk to Kingsley Media today. We offer a complete caching service for a one off fee, and we will even give you a copy of your Google page insights both before and after the work is completed. If there’s no change in your score, we’ll give you your money back no questions asked.